Marketing Coordinator

Compensation:

• Base: $70-75k (Based on experience)

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Conduct market research and identify trends
• Develop and manage content and social media marketing programs, including blogs and public relations efforts
• Coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Create, proofread, and edit copy for various marketing channels, ensuring consistent messaging
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for the management team
• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns 
• Track, report, and analyze website analytics and PPC initiatives and campaigns  
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for SEO 
• Perform ongoing keyword discovery, expansions, and optimization 
• Research and implement search engine optimization recommendations 
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Other duties as needed assigned by supervisor

• 5+ years of experience in marketing coordination, preferably in Architectural, Construction, or Home Improvement industry
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. 
• In-depth experience with website analytics tools (e.g., SEM Rush, Click Equations, Marin, Kenshoo, Search Ignite) 
• Must have strong organizational and project management skills, as well as attention to detail
• Excellent verbal and written communication skills, as well as outstanding copywriting and proofreading skills
• Must be a self-starter individual with the ability to independently move projects forward, prioritize tasks, and meet deadlines
• Strong documentation, analytical and reporting capabilities 
• High level of creativity

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field